About
Designing clear, useful, and measurable brand experiences.
Ahmed Alsayad is a design engineer with over a decade of experience connecting design to business outcomes. As founder of effekt.design, he partners with founders and teams to build brands, interfaces, and digital products with a focus on clarity, usability, and measurable results.
Experience
Founder & Design Engineer
effekt.design
2021 — Present
Leading brand, product, and web design engagements end to end — from positioning and identity through to shipped, production-ready interfaces.
Senior Product Designer
Studio Placeholder
2018 — 2021
Designed and shipped product experiences and design systems for fast-moving teams, balancing usability with strong visual craft.
Product Designer
Agency Placeholder
2015 — 2018
Partnered with clients across industries to craft websites and brand systems with a focus on clarity and conversion.
UI / Visual Designer
Company Placeholder
2013 — 2015
Built foundational visual design and interface skills, contributing to marketing sites, product UI, and brand collateral.
Skills
Brand Strategy
UI / UX Design
Design Systems
Framer
Prototyping
Front-end Development
Motion Design
Art Direction
Webflow
Education
B.A. Graphic & Communication Design
University Placeholder
2011 — 2015
Selected Clients
SoftStation
Tathbeet
Client Three
Client Four
Client Five